Salad passed the second social enterprise test of 2014 to be certified as a social enterprise. It gets the certification of social enterprise from the Ministry of Labor not less than two years since it was designated as a preliminary social enterprise in June, 2012.
Salad started from the international broadcasting system for migrants in Korea (www.migrantsinkorea.net), a multilingual alternative media online, founded in May in 2005.
We changed the system to run Salad TV, a multi-cultural broadcasting system (www.saladtv.kr), and the theater Salad to focus more on cultural diversity. In particular, we have carried out the projects to discover significance of cultural diversity through the communication beyond a cultural boundary between migrants and permanent residents by founding the theater Salad (www.salad.or.kr), the first multicultural theater company (www.salad.or.kr) in Korea. Getting the certification of social enterprise from the Ministry of Labor on May 16th, 2014 provides the opportunity for Salad to be a social enterprise specialized in cultural diversity of great standing in ten years since foundation of the organization.
The major social services that Salad provides include the education for understanding international culture, performance and culture and art education for raising awareness of multi-culture, running Salad Boom, the first multi-cultural theater in Korea, the performance and art academy for migrants, and ‘Salad Artist’ supporting migrant artists. Additionally, it publishes ‘Salad Boom’, the monthly paper for cultural and art communities in multi languages, and distributes it for free to multi-cultural communities and culture and art organizations.
Salad has held total 202 times of workshops and shown about 150 times of performances to around 20,000 audience and has been established as the only art organization that migrants participate directly in creative works. It has continuously staged more invitational performances that people need to purchase tickets as well as free social services for culturally disadvantaged people so that the performances have become a major profitable business of the theater.
Recently, a social awareness of multi-culture has been raised so multi-culture has become a cultural trend and the number of relevant projects has rapidly increased. However, practicable software, that is, contents lack remarkably. Therefore, Salad will make efforts to lead the relevant market by specializing and subdividing businesses as a cultural company seeking cultural diversity to create new jobs in cultural and art industries as well as to make profits.
Major businesses
A. Running the multi-cultural theater company and the multi-cultural theater
- Making plans for creative performances and producing them
- Invitational performances for paid attendances/for free(Differentiated service by targets)
- Regular performance program and visitors’ service of the multi-cultural theater Salad Boom
- Rental service of the multi-cultural theater Salad Boom
B. Experience/workshop and education projects
- Education for understanding the international culture and play: Developing diverse education programs linked with performances of Salad
- Planning local projects for multi-cultureal art : Community building with citizens’ participation
-‘Ger Theater’, a moving theater, experiencing cultural diversity and staging performances by visiting public spaces and local communities
C. Publishing ‘Salad Boom’, the community paper in multi languages for migrants and distributing the paper for free
- Introducing articles of cultural diversity and cultural and art activities of migrant communities and sharing information
- 여Written directly by migrant artists
D. ‘Salad Artist’ supporting migrant artists
-Incubating prospect migrant artists through a customized and comprehensive support such as the performance and art academy for migrants
Salad Co., Ltd.
CEO: Kyongju Park
Address: 12-1 (201 ho), 139 gil, Dorim-ro, Yeongdeungpo-gu, Seoul
Tel: (02) 2254 0517
Web page: www.salad.or.kr
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